Hair loss basics

Preventing hair loss is a lot easier than reversing it
It’s probably not too early to start

Knowledge is power

The problem

Male Pattern Baldness, also known as Androgenetic Alopecia, is a lot more common than you think. And it’s not just an old man’s problem. Two thirds of guys under the age of 35 will experience some form of it. MPB can’t be cured – but it can be combatted. Start early, be diligent and you stand a chance of keeping your hair for years to come

The causes


Genetics plays a large role in whether or not you experience Male Pattern Baldness. You might be tempted to see how the men on your mother’s side of the family have fared – but it’s not as simple as that. There’s no single ‘baldness gene’ and MPB can be inherited from either side of your family.

Don’t blame mum. You can inherit hair loss genes from both sides of the family


If genes are the architects of our baldness, DHT is the construction worker. This molecule is a by-product of testosterone, which is why men most frequently suffer from hair loss. Exposure to DHT causes hair follicles to become weaker and thinner over time.

Proven hair loss treatments either combat the effects of DHT or block its production.

Less common causes

Male Pattern Baldness isn’t the only form of hair loss, just the most common one. Occasionally guys lose their hair for other reasons, such as illness or malnutrition, and it’s important to eliminate these potential causes.

Luckily, as part of our online consultation you’ll be screened for these risk factors and we’ll let you know if we think you should talk to your doctor.


The treatments

Countless hours of research have whittled down our product offering to just the stuff that works. The active ingredients in our products are the only clinically-approved treatments for hair loss available today.

Many products claim to address or even reverse hair loss. Some of them may even work. But what makes our treatments different is the fact that the active ingredients have met the high bar of clinical evidence required of a medical product.


Minoxidil is liquid that you apply twice a day to your scalp with the help of a dropper. It’s shown to be most effective for combating hair loss on the top of the head.


Finasteride can be taken as a daily tablet, or as a topical solution that you apply to your scalp twice a day with the help of a dropper. It’s effective for stopping hair loss everywhere on the head and can also prevent a receding hairline.

The science behind the treatments

Keep follicles open with topical finasteride

Recent clinical studies suggest that topical finasteride treatment can help prevent further hair loss in men with androgenetic alopecia (aka male pattern hair loss), while having a lower side effect profile than when taken as a pill. Finasteride works by blocking an enzyme that converts testosterone into DHT, a hormone that can weaken hair follicles.

Reactivate dormant follicles with minoxidil

Minoxidil actually increases how long follicles stay in the active growth phase. That means this clinically-proven ingredient can help you get new hair coming back in, even if you thought those follicles were dormant.

All medicines come with possible side effects

Some people are concerned about the possibility of sexual side effects when taking oral finasteride tablets. Issues such as low lidbido and erectile dysfunction have been reported with finasteride tablets, however in clinical trials 96.2% of men experienced no such side effects.

These occasional side effects were usually experienced at the beginning, when just starting the treatment, and often went away over time. Even if they didn’t, in almost all cases sexual function returned to normal after the user stopped taking finasteride. There is no conclusive evidence that these symptoms are likely to occur with the use of topical finasteride. If you’re concerned about side effects, we recommend reading our information pages on Finasteride, Minoxidil and Topical Finasteride with Minoxidil.


A brief history of hair loss

People have gone to hilarious lengths to cure – or hide – their hair loss. Be glad you don’t have try any of these.

Crocodile fat
Ancient Egypt

Greasiness is the least of your problems

Laurel wreaths
Ancient Rome

Don’t rest on them

Vacum hats

Don’t try this at home

Pigeon droppings
Classical Greece

They say it’s good luck

17th Century

Doubles as comic relief

Bull semen

Probably a load of bull

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